Become the guy you never thought you could be.
Without changing who you are.

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Claim your spot

“I would have literally never done this without y’all. So glad I signed up.”

The Problem Nobody Talks About

Right before I signed up for my first 70.3, I started a 30-day "get abs" challenge.

I took the before pics. Did the workouts for about four days.

Then life got loud, I forgot about it, and I never took the after pics.

Nothing changed.

Because I never closed the loop.

That's the real problem.

I don't have a discipline problem. I was good at grinding. I had an open-loop problem.

If that's ever been you - sure about the goal, quiet by day four, never closed it out - it's not a willpower thing. It's that nobody was watching the middle.

We built the Tribal Challenge to close the loop for you.

It makes you commit to your peers, put it on the calendar, adapt when life hits, report back to your team, and actually finish.

With a team of guys who'd notice the day you went quiet.

And here's what nobody tells you: once you've closed one loop — with people counting on you — you learn how to close them everywhere.

The race. The business. The thing you keep starting and quitting.

What This Actually Is

Team Challenges are the simplest way to get a team of real guys around you, relying on you, and rallying with you.

Tribal Training is my endurance team of dads, busy professionals, and everyday guys. I coach lots of them 1 on 1 across Ironman, 70.3, and ultramarathon finish lines.

But as a team, we also do team challenges together every two months.

Sign up today and you’re in. Right now.

You get welcomed into the team chat - so from day one, there are guys who notice when you show up. And when you don't.

What it’s not: a bunch of polished Instagram stuff.

We share messy wins like sneaking in 5Ks between a work call and kiddo pickup, taking our wife on date night, including our kids in training.

Then, when the next challenge gets dropped, you get placed on a small group team.

We’ve done regional teams like Tribal North vs. Tribal South vs. Tribal West. We’ve done two teams head to head: Team Axe vs. Team Arrow.

Every challenge has a new flair on how we break up the teams. But they’re always small group style, so it’s intimate and real.

You’ll get real connection before you even toe the line.

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Start with a team


“But I don’t know the challenge”

Good. That’s the point.

You’re not signing up for a workout.

You’re signing up for a system.

One that’s worked for 400+ everyday guys who want to get more fit, be badass dads and husbands, and do epic stuff.

Some days it’s scrappy.

A sunrise run before the house wakes up. A quiet 3 miles you almost skipped. The small win that keeps the streak alive.

Some days it’s heroic.

Something bigger than you've ever done - with a group of guys texting you the whole way, cheering you along.

But if you want an idea of what you’re getting into, here are the common threads we keep in every challenge:

  • You will be part of a small group team (think 5 to 10 guys)

  • You’ll strategize and plan together once the rules drop

  • There will be a relay element where you carry the torch for your team on at least one day

  • Everyone will share completed workouts with selfies in the main team chat (these are regular pics from normal dudes - see below)

What It Feels Like Inside

Here’s what the group chat is like:

Everything You Get


BONUS: Maple Boost 12 Pack


Total Value: $1,041
Your Investment: $300

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Start with a team

The Tribal Guarantee

Show up for 30 days. Follow the system.

If you do not feel meaningfully more fit, more consistent, and more confident in your training than when you started - send Ryan a message and get every dollar back.

No forms. No questions.

The only way to lose is to not show up. And if you are the kind of person reading this - you are going to show up.


$300.

90 Days. Team challenge. Real results.

Each new challenge is capped at 5 new athletes. When spots fill, they’re gone for good.

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Start with a team

If you have been waiting until you feel ready — this is the sign you were looking for.