Tribal really took off when I took a group of powerlifters (Zach Homol, Mike Donatelli, and others) to their first Ironman.

That was Ironman Florida 2022. I raced alongside them and 7 other Tribal athletes. All 8 finished.

The team Ironman was born that day. We’ve run one every year since.

In 2023, that same group of powerlifters wanted to run their first ultra. I ran it with them, stride for stride, coaching them through pacing, run/walk strategies, aid stations.

That experience unlocked Team Ultras where we stick together from start to finish.

Tribal now hosts four team events a year. 70.3s, Ironmans, ultras. Nobody shows up alone.

I’ve coached over 400 dads across endurance finish lines. Their average training week is 5 hours and 12 minutes per week.

Along the way the coaching outgrew endurance.

The founders and CEOs within Tribal team kept asking the same questions about their companies that they asked about their races.

Handing adversity. Finding leverage. Recovery and sustaining pace.

I’ve since worked with Onward, Vistage, and YPO.

These days I coach 60 athletes, write about how to train on as a dad with a full life, and make Maple Boost - my real food endurance supplement that helped me skip all the fake sugars and 15 ingredient gels along the way.

Get the free cheat sheet → traintribal.com/free

Or see how the team works → Join the next Team Challenge